Using the Web to Attract New Patients in a Down Economy
It is no secret that the economic conditions today present significant challenges to businesses of all types and sizes. And dental specialists are not immune from the effects. Attracting new patients...
View ArticleFacebook and Dental Referrals
It seems like everyone is on Facebook these days, and dental specialists should be quickly moving online to market their practices. But social media marketing involves more than a “build it and they...
View ArticleHow Much Time Do You Have to Grab the Attention of a Web Surfer?
The short answer is—not much at all. According to Google Analytics, the average time to grab a Web surfer’s attention is somewhere around 30 seconds. Infostar claims that its nonaudible pages average 1...
View ArticleBe Careful How You Promote Your Dental Web Site
Over the last few weeks, we have been reading about LinkMeList a service that says it is committed to help dentists get their Web sites ranked higher in Google searches. In fact, Dr. Lorne Lavine,...
View ArticleTim Andrus’ View of Marketing for Dental Specialists
We recently had the opportunity to speak with Tim Andrus, chief executive officer of Esthetica Dental Exchange. Esthetica is devoted to helping dentists promote their practices.
View ArticleSpeed Counts—Four Ways to Help Your Dental Web Site’s Google Ranking
Google recently announced that it is taking speed into account in determining page rank. According to Google, faster sites make for happier users, and its studies have shown that the slower a Web site...
View ArticleSeven Steps to Choosing a Domain Name for Your Dental Practice
Select a name that is short but makes sense. Short names tend to be more search-engine friendly.
View ArticleHow to Make Your Web Site Referral-friendly
Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you...
View ArticleKeep Your Communication Simple
As a dentist, you probably have stacks of dental journals in your office—or at least online subscriptions to dental journals. Similar to technical documents, these journals use their own vocabulary,...
View ArticleEight Overlooked Marketing Opportunities for Dentists
It’s important for general dentists and dental specialists to stay top-of-mind with patients. Doing so boosts retention and keeps patients on schedule with treatment.
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